I have decided to put together a few tips and tricks on holding open houses. Some I have learned from experience and some I have learned from the experience of other realtors.
Let’s dive right into it…
…by starting at the very end.
The goal of holding an open house is to make an appointment with a prospective client.
You may or may not agree with this general rule. In fact, over time, I realized it may be simpler than that. When I distill it down to it’s essence, it souls something like this:
The goal of an open house is to make a connection with another human being.
We will not explore the philosophical implications if the above statement in this article. I will do that elsewhere. Let’s just get to practical ways to achieve your goal.
- Do your homework: research all real estate activities in the area.
- Do more homework: familiarize yourself with the neighborhood (schools, amenities, shops etc.)
- Check out other open houses in the area.
- Print inherent info about the house and similar homes sold in the area.
- Invite neighbors to attend.
- Have your signs out.
OPEN HOUSE PREP TIME
- Make sure the interior and exterior of the property look good. Make minor adjustments accordingly.
- Turn on all the lights.
- Create an area where people can sign-in and take flyers.
- Have water or refreshments for your guests if you are so inclined.
- Soft background music can help (Youtube is your friend).
OPEN HOUSE TIME
- Greet your guests with a smile.
- Answer all questions about the house.
- Ask questions.
- Make friends!
AFTER THE FACTS
- Follow-up with those who left their contact info on your sign-in sheet.
This is it for now, short and sweet.
I could write a book about holding open houses but this article is aimed at scratching the surface only.
We’ll get deeper into it some other time.