Holding Open Houses: Tips & Tricks

Dear Friends,

I have decided to put together a few tips and tricks on holding open houses. Some I have learned from experience and some I have learned from the experience of other realtors.

Let’s dive right into it…

…by starting at the very end.

The goal of holding an open house is to make an appointment with a prospective client.

You may or may not agree with this general rule. In fact, over time, I realized it may be simpler than that. When I distill it down to it’s essence, it souls something like this:

The goal of an open house is to make a connection with another human being.

We will not explore the philosophical implications if the above statement in this article. I will do that elsewhere. Let’s just get to practical ways to achieve your goal.

  1. Do your homework: research all real estate activities in the area.
  2. Do more homework: familiarize yourself with the neighborhood (schools, amenities, shops etc.)
  3. Check out other open houses in the area.
  4. Print inherent info about the house and similar homes sold in the area.
  5. Invite neighbors to attend.
  6. Have your signs out.
  1. Make sure the interior and exterior of the property look good. Make minor adjustments accordingly.
  2. Turn on all the lights.
  3. Create an area where people can sign-in and take flyers.
  4. Have water or refreshments for your guests if you are so inclined.
  5. Soft background music can help (Youtube is your friend).
  1. Greet your guests with a smile.
  2. Answer all questions about the house.
  3. Ask questions.
  4. Make friends!
  1. Follow-up with those who left their contact info on your sign-in sheet.

This is it for now, short and sweet.

I could write a book about holding open houses but this article is aimed at scratching the surface only.

We’ll get deeper into it some other time.



Work Break: Welcome Walker

I took a little work break so my wife and I could welcome our second child into the world!

Little Walker made his way into our lives at almost nine pounds. Unlike the first time around, we were in and out of the hospital spending less than 24-hours away from home in total.

My wife Briann was a champ and did all of the work. I stood around cheering and trying to keep calm. Our two year old was in the room with us at the beginning. When her mamma started her controlled breathing, she joined right along. It was heartwarming!

However, she  could tell her mamma was in pain. When things got serious, we sent her to spend some quality time with her beloved grandma.

Overall, it was nothing short of a life-changing experience! Just as it was the first time.

Thanks everyone for your support and wishes!

I Have Joined Berkshire Hathaway HomeServices

After careful deliberation, I am excited to announce I have decided to join the Berkshire Hathaway HomeServices family.

I will be working out of the Berkshire Hathaway HomeServices California Properties office in Los Feliz (1714 Hillhurst Ave. Los Angeles, CA 90027).

Hillhurst Avenue in Los Feliz is well known as the hub of many brokerages serving the Hollywood Hills, Los Feliz, Silver Lake, Echo Park, and North East Los Angeles as a whole.

I look forward to the opportunity of working with branch manager Chris Serrano, to carve a niche for myself in this very competitive market.

Over the years I have grown to admire Warren Buffet and Charlie Munger’s corporate culture. Among the many other brokerages on the boulevard (Sotheby’s, Coldwell Banker,  Keller Williams, etc.) I think BHHS is the right fit for my approach to business.

It was during my early days of investing that I first came across Benjamin Graham’s book “The Intelligent Investor” and became interested in his number one “disciple” The Oracle of Omaha. It is only fitting that now I choose to ally myself with his company. Did anyone say full circle?